LACOSTE sponsored by the American Fashion Designers Guild Awards

1953, 30 movie costume designer movie clothing ever-changing needs in order to better adapt to the establishment of the American fashion designer unions. They try the latest wave of the field of fashion design, the awards ceremony of the 12th Annual Meeting of the American Fashion Designers Guild Awards held recently in the most professional, the most fashionable elements applied to the film and television costume design. 1953, 30 movie costume designer movie clothing ever-changing needs in order to better adapt to the establishment of the American fashion designer unions. They try the latest wave of the field of costume design, the most professional, the most fashionable elements applied to the costume design for film and television. Today, this group has more than 700 members worldwide, the areas covered by the film, television and theatrical costume design. Renowned French fashion brand LACOSTE portrait of the sponsor of the event, and of the LACOSTE movie clothing Achievement Award was awarded to costume designer Sandy Powell. GQ interview with London menswear week board member Natalie ... Second Men Zhou Zheng in full swing in London, many insiders What are the views and opinions? GQ to bring you the creator of Net-A-Porter ... LINDBERG launch of the latest fashion frames LINDBERG Denmark Senior fashion design the frames brand and its unique product functionality and comfort and leader in the eye ... ROBE DI KAPPA "Warm lying" struck Which is your style Christmas Day, New Year's Day ⋯ ⋯ closer it gets to the end, a variety of festivals like get together similar to a hash, by extension, a variety of theme party is endless. Now when you receive a major Christmas, New Year's Day party invitation, ready to keep the appointment, find out for your party first line with your own style

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Royu sports force Nash Quanzhou bright trick

Beijing on July 17, has just joined the Lakers NBA superstar Nash again appeared Quanzhou, Fujian Province, to the sports spokesmen identity open the "Nash" activities. 8:00, CEO of Royu Sports Ding Road, accompanied Nash appeared Quanzhou Peiyuan Middle School, was warmly welcomed by the majority of students. Nash also expressed in his speech once again set foot on the land familiar feeling of pleasure, is quite grateful Royu Sports Adjoined young basketball enthusiasts. Nash Royu Sports chairman of Nash Basketball Tips inaugurated Peiyuan secondary Nash First personally inaugurated the "Nash Basketball Tips Tips Nash in the NBA, spectacular and classic action cartoon Royu Sport Nash and the majority of fans presented a visual feast. Subsequent interaction process, Nash hands to teach students dribbling, shooting and basic moves, but also showed off a pass trick, leading the field with fans to imitate the atmosphere was quite popular. Interactive process, Nash also took the initiative to require photo nostalgia with students superstar populist charisma glance. Nash bright shooting trick Nash admits in an interview with the mainstream media, critical: Royu Sports into its second year, the cooperation between the two sides more tacit hope Royu sports a full range of high-speed development play a greater role; after joining the Lakers, facing new challenges, and bear a greater pressure, and can continue to dedication exciting game for the fans and win more honors. It is reported that Nash teach students dribbling, shooting and basic moves, Quanzhou is the first stop of the Nash line, Nash will be held the same day fly to Guangzhou, visit Sports terminal stores Royu, interact with fans in Guangzhou, is exposed Friends sports shooting a new television and print advertising, and to attend the news conference "light trick. July 20, Nash will leave Guangzhou, warp back to Los Angeles.

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Liter inline follows centuries-shoe technology to develop its "old legend"

Liter inline footwear to use more than 40 kinds of shoe-making tool, after more than 90-handmade processes, end-cut package signed edge of the circle, Ji-mouth, Shang shoes and other procedures must be meticulous sloppy. In the the Beijing Qianmen Dashilan pedestrian street, the glass window of a white background with black face huge shoes were particularly noticeable. This is nearly 160 years of history liter inline headquarters. Less than 15 million yuan sales revenue from 2000 to 2011 sales of 84.89 million yuan into the fast lane of the enterprise development. However, with the development of the times, the shoes has long been abandoned as trash in favor of the pursuit of modern brand-name liter inline why that success in more than 10 years, it's not the old surgery how trained? Through the layers of celebrity The inscription plaque defense, the reporter went to the three-liter inline, see the Ministry of Culture awarded the National QianCengDe craftsmanship representative inheritors He Kaiying which opened the liter inline old mystery. The potential shares Apprentice liter inline the words meanings bandit shallow: Ouchi court liter inline that wear liter inline footwear will cement it. Saying, founder Chao Ting early years in the capital of a shoemaking workshop apprentice. Rich network of resources and management experience, and is determined to live on their own with their own perception and craft. After a survey of the situation of the capital shoe, Chao Ting locked professionally produced boots to this lack of footwear varieties in the capital, and a great general million taels of silver investment, the founder of a liter inline footwear shop and specifically for the royal court all the policy making toward the boots. Chao Ting Dujuhuiyan, in determine a the liter inline royal descent go high-end market, carefully documented come to set the shoes of the person's place of birth, rank, shoe size, style and special needs, with the passage of time, the passage of time The customer's client files "shoe standby. "Shoe in standby" is the first proven commercial VIP customer profiles. Highlight the patrons at the same time to provide a thoughtful and meticulous service to customers, making the further deepening of the feelings between the two, while the liter inline credibility in the capital also increased significantly. Highly favor of high-brow. With a the elegant cheer, plus the service and high-quality products, understandable liter inline core position in the capital. Until the revolution overthrew the Qing Dynasty liter inline had to open it to seek a new era of innovation and change, calfskin bottom dress round mouth shoes, (Xiuhua shoes), Jiefang Xie, non-self-produced shoes, leather shoes, also one on the counter-liter inline. Some things, however, as the inheritors of generations, or retained. Non-legacy legend today liter inline along abided by the work will be worth pure goods must whom the fine, the industry will be worth Qin, whom action must Christine, the Symbio whom Cheng ethics and skills stick. Production process over a hundred years ago are still in use, these skills are also included in the national intangible cultural heritage. Liter inline footwear to use more than 40 kinds of shoe-making tool, after more than 90-handmade processes, end-cut package signed edge of the circle, Ji-mouth, Shang shoes and other procedures must be meticulous sloppy. Soles, uppers selection of cotton, hemp, wool and silk, sticky soles paste with high gluten flour modulation.

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Series of humorous ads advertising protagonist baseball star treasure Jordan

"treasure know" funny, amusing treasure Jordan, has attracted the attention of a large number of young viewers, and later Po Jordan hip injury, can not play had to say goodbye to athletics and sports, treasure Jordan lost advertising value, under normal circumstances, the lifting of the contract, is the practice of the U.S. business community is only right and proper. Nike is not so, and continue to cooperate with him in commercials, this initiative a strong resonance with young consumers: Nike, we will not abandon an unfortunate heroes. In another example, Nike employs the "notorious" Buckley in commercials, Barkley in basketball circles "boxer" nickname, violently fighting hard, hot temper, often outrageous move. Nike did not hide cover these, it created a TV ad the protagonist is vicious Buckley Kongwu, at a ball game to beat opponents, pulling rotten rebounds ...... see this film sports fans will be feeling the same way: Buckley he That's it. So, have good communication between Nike and the consumer, this communication again and again to strengthen and continue to resonate with consumers' and eventually Nike and its brand loyal customers "partner" and "friend", even is a mutual one, without distinction, the Nike brand is the rapid rise and dominate nature is reasonable. Nike advertising on the female market is imaginative, endless charm. Nike Reebok late into the female market, partly due to the Nike Air technology revolution advertising theme for the men, then in turn attract women, then bound loss and men's shoes market growth momentum. Nike management was promptly corrected some promotional activities in California, the company that activity beyond the original intent of the company. Company managers do not want to damage himself as a technologically advanced, courage pioneered the sporting goods company's good reputation, reduced to a feminine fashion goods company. When the Nike firm foothold in the youth market and the male market, instead concentrate their firepower to attack the female market. Advertising creative program planner Janet and Charlotte Ms. self-examine the situation to understand the inner world of women, women and women of "dialogue" as the primary means of communication. Advertising works using contrasting black and white screen, the background above highlights one intertwined with the word "no", ad text, full of affection, meaningful, gentle tone, but filled with a touching care and hope: in your In life, people always think that you can not do this or can not do that. In your life, people always say you is not good enough strong enough talent, they also said that you are tall and not body weight not physique does not work, does not make a difference. They always say you can not, your life, they will be thousands of times quickly and firmly say you can not, unless you prove your line. The ads are posted on the women's favorite lifestyle magazine. Ad text, unlike a sporting goods sales demands, more like a female heart confession, advertising reflects the true character of the Nike ad: communication, rather than stimulate. This ad was a great success, the advertisement is published, the company switchboard room phone ringing constantly, many female customers calling to talk to say: "Nike ad changed my life ...", "I only buy Nike henceforth you understand me. "These results are also reflected in sales, the Nike female market sales growth rate is faster to put the male market. Nike weaker than Reebok's situation in the late 1980s, the women's market, a fundamental change. The study showed that the mention of the Nike brand and reputation in the market has more than Reebok. Nike company grow from a humble small shoe company in a short period of time two or three decades, as the dominant industry, by the little-known today renowned the world over (in U.S. popularity almost 100%), Nike marketing communications claim credit even Wei.
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Luxury brand owners are the OEM business in China

If we continue to assume that down, then you can think of, as a labor-intensive one of the leading industries of the footwear industry, will be even with the impact of the hat bags and other similar industries, resulting in the shrinking manufacturing sector, the deterioration of the business environment in Guangdong, the export greatly reduced, GDP decline ...... "Lin Jiang, 11 count, and then said:" If this really, this is indeed very worried. "The most in-depth thinking --- Pearl River Delta can not always be the" world factory "," Nike "," Prada "," Louis Vuitton "We can rely on? Lin Jiang seems not too optimistic:" On the surface, now many luxury brands holder OEM business in China, or concentrated in the Pearl River Delta, but you think about it, this is not an easy thing. "According to the survey, he found a luxury commodity generally take three types of price:" Italian or European local production of selling the most expensive; then South America products, price second; Southeast Asia, including China, the production of products sell the cheapest, "Lin Jiang, analysts pointed out," What does this mean? 'Made in China' is also facing lower prices. "In other words, even the luxury to do OEM, corporate profits are also limited." Thinking way out on this one, it seems easy Xingjian and Lin Jiang's views are very similar --- PRD impossible is always' world factory '. "Easy revolves more directly" from the reform and opening up to now, we've gone through just rely on cheap labor to attract simple this stage of the processing industry, and we can not be stuck in this stage, the process may be painful, But we need to rise to a new level. This goes back to the main tone --- we adhere to, or rely on the transformation and upgrading. "The most fundamental way --- producer services fill in the blanks" Nike "is gone, what means we fill?" Short period of time may be somewhat worried, but we have to move forward, "Yi Xingjian, labor-intensive industries turn away, what could we fill it? Producer services. This is what we call the 'smile curve' paragraph. So to speak, the factory manufacturing shoes turn away, we can do the design of the shoes, the brand's sales, these producer services is not only green, and also a lot of value created. "Now the situation has not yet As for 'Rain Comes from Wind', but we must make good use of this period of time, to have a sense of crisis," Lin Jiang is recommended, "In fact, the manufacturing industry in the Pearl River Delta have only two choices: continue processing, or to others on behalf of their own creation of the brand for their own processing. These are no shortcuts. "Moving away from the" factory of the world ", the Pearl River Delta and even adjust the image of their own role ---" I suggest that the manufacturing industry in the Pearl River Delta culture must change, "Lin Jiang further pointed out that," In the past, entrepreneurs always put their own corporate profits 'take-all', 'endured', 'make full'. This is because the enterprise is only OEM. But once to do domestic sales, the core of this culture would change: the entrepreneur's profits to reallocate profits are let down at home to the workers, to be none other. Only the masses of the people have money, before pulling fundamentally the consumption of local brands. '
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Former NBA star Marbury later life main selling shoes in China

China to sell the ball, April 21 Marbury The worth hundreds of millions of former NBA star recently revealed microblogging his career later in life will be to stay in China. CBA's charm really so big it? Fact of Ma Ying-jeou, hundreds of thousands of dollars a year salary to the CBA to play is not worth mentioning. Perhaps more meaningful to do their own movement in China. Yesterday. Reporter was informed by insiders. Marbury is currently the largest online music Amoy has just teamed up to enter the Chinese shoes. Marbury shoes shelves in Lok Amoy total of 16 colors. Every sneakers personal LOGO and handwritten signatures. Prices relative to the first-line products are also very civilians. Less than $ 200 after the discount. Marbury never hide his admiration of Yao Ming, Yao Ming to develop the U.S. want to like Yao Ming to open up a business empire in China

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Brand shoes hard to find a new set off a wave of price increases of less than $ 800

April 13 News Spring commodity prices surge. Joined this category. The major price has more than 100 yuan more than last year. According to media reports, really beautiful poetry. Rare price below $ 800 new shoes. Saturday (002291.SZ), the internal one, said and single shoes this year overall prices in the range of about 20%. Investment Advisor in the light industry researcher Xiong Xiaokun basically the cost of artificial main increase in costs is the main reason for this round of price increases. Jie Xi said shoes this year, no price increase planned marketing vice president of Greater China, Jiang Meilan also said that this year alone, rising labor costs makes the order of 10% -20% increase in the cost of procurement. Cost pressures increase, but the large vendors gross margin remained relatively high level. The annual report released by Nike International (01880.HK) product gross margin of the Group increased by 29.7% in 2010 to reach the 68% level. The Nike Group's overall gross profit margin also increased to 55.7% in 2010 from 53.3% in 2009. Saturday's annual report also shows the company's gross margin level is maintained at about 50%. Xiong Xiaokun making cost relationship of the retail prices of commodities, such as not imagine close .2010 second half of the costs. Few providers to raise prices. Concentrate prices in the spring of this year in order to catch up with the new listing of the promotional period. According to the Nike one insider said. Single shoes signage price. Actual ex-factory price and are not very large. Xiong Xiaokun ensure that the level of profits through price increases. Supplier gross margin to maintain long-term stability. Since the beginning of this year., Instant noodles, liquor, goods manufacturers have to improve the ex-factory price of the product or said it would raise prices. Development and Reform Commission to this end has several related manufacturers to conduct interviews. Thereafter. Tingyi Unilever have published suspend price adjustment statement.
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