2013年1月21日星期一

Luxury brand owners are the OEM business in China



If we continue to assume that down, then you can think of, as a labor-intensive one of the leading industries of the footwear industry, will be even with the impact of the hat bags and other similar industries, resulting in the shrinking manufacturing sector, the deterioration of the business environment in Guangdong, the export greatly reduced, GDP decline ...... "Lin Jiang, 11 count, and then said:" If this really, this is indeed very worried. "The most in-depth thinking --- Pearl River Delta can not always be the" world factory "," Nike "," Prada "," Louis Vuitton "We can rely on? Lin Jiang seems not too optimistic:" On the surface, now many luxury brands holder OEM business in China, or concentrated in the Pearl River Delta, but you think about it, this is not an easy thing. "According to the survey, he found a luxury commodity generally take three types of price:" Italian or European local production of selling the most expensive; then South America products, price second; Southeast Asia, including China, the production of products sell the cheapest, "Lin Jiang, analysts pointed out," What does this mean? 'Made in China' is also facing lower prices. "In other words, even the luxury to do OEM, corporate profits are also limited." Thinking way out on this one, it seems easy Xingjian and Lin Jiang's views are very similar --- PRD impossible is always' world factory '. "Easy revolves more directly" from the reform and opening up to now, we've gone through just rely on cheap labor to attract simple this stage of the processing industry, and we can not be stuck in this stage, the process may be painful, But we need to rise to a new level. This goes back to the main tone --- we adhere to, or rely on the transformation and upgrading. "The most fundamental way --- producer services fill in the blanks" Nike "is gone, what means we fill?" Short period of time may be somewhat worried, but we have to move forward, "Yi Xingjian, labor-intensive industries turn away, what could we fill it? Producer services. This is what we call the 'smile curve' paragraph. So to speak, the factory manufacturing shoes turn away, we can do the design of the shoes, the brand's sales, these producer services is not only green, and also a lot of value created. "Now the situation has not yet As for 'Rain Comes from Wind', but we must make good use of this period of time, to have a sense of crisis," Lin Jiang is recommended, "In fact, the manufacturing industry in the Pearl River Delta have only two choices: continue processing, or to others on behalf of their own creation of the brand for their own processing. These are no shortcuts. "Moving away from the" factory of the world ", the Pearl River Delta and even adjust the image of their own role ---" I suggest that the manufacturing industry in the Pearl River Delta culture must change, "Lin Jiang further pointed out that," In the past, entrepreneurs always put their own corporate profits 'take-all', 'endured', 'make full'. This is because the enterprise is only OEM. But once to do domestic sales, the core of this culture would change: the entrepreneur's profits to reallocate profits are let down at home to the workers, to be none other. Only the masses of the people have money, before pulling fundamentally the consumption of local brands. '
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